What is UGC?
User Generated Content
Original content (images, videos, audios) created on behalf of a brand that is about their product, services or company.
Brands then publish content on social media or other channels.
“User-generated content allows brands to provide new and existing customers with trust and confidence in their purchasing decision, knowing that a relatable, every day person is benefiting from this brand and that the experience being shared is genuine. The effect is similar to receiving a product recommendation from a friend or family member.”
Influencer
vs
UGC
Influencer
Influencer has a following and brands pay an influencer to post the content about their product/service.
More control and direction, content can be strategically placed at key times
Perception of insincerity is growing, can cost more money
Inauthentic and unrelatable: People are aware of influencers and growing mistrust of being sold to
“85% of those surveyed found influencers inauthentic and/or unrelatable.”
UGC
UGC creates content for the brand to use on their socials/ads.
More authentic, not perfectly polished
Influences purchasing decision
Consumers are looking for more relatable, authentic content, looking for more representation
“Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision.”
It's important to me that your brand's authentic expression is communicated in combination with my practical and hopeful perspective.
Together we create possibilities.
— Ninna Amora
EXPERIENCE & PERSPECTIVE
Bringing my collective skills and talents to create content for your brand.
Portfolio
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.
What’s the difference between the BRAND vs UGC creating content?
“2.4 times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now.”
— Hootsuite
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
Working with Me
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After submitting the contact form below, I’ll decide if we might be a good fit and set up a call via Zoom.
I'll use all the information provided to brainstorm ideas for your specific content to best promote your brand.
Products: You will ship the products to me. Once I receive your product, I will run my content ideas by you before filming. I'll then send an invoice via Paypal for the agreed on rate.
Events/Services: We’ll confirm details via email.
Finally,I will begin to create content based on what we agreed on. I will do my best to create the content exactly how you wish for it and what is approved by you. You will receive the video on time. The videos will be edited, with text, audio, and voiceovers added.
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Contract and 50% deposit
What is needed to create?
Any talking points?
Access
Deadline?
3. Draft concept, outline, talking points
4. Client reviews/approves
5. Film/Create content and send watermarked content for review.
6. Brand revisions: any changes within 1 week or 48-72 hours
7. Changes needed: make changes
8. No changes: invoice balance of deposit
9. Send final files, thank you for payment and testimonial request.
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Videos without a watermark will be sent upon final payment.
I will send via WeTransfer. You will have 7 days to download the files.
Send your information to start the conversation to create authentic content for you brand.
Please provide as much information as you can.